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The 6 Fundamental Roles Of A Social Media Agency
Are you working on a social media marketing plan for your company? In this post, we help you identify the fundamental roles of the social media agency you need to fill in your team.
You have everything ready to start your social media marketing project. You have already set the goals, you have approved the means/resources, you have defined the thousands of control and implementation and you are ready to start assigning the tasks. But how is the team going to be structured? Who is going to do each thing?
The Essential Roles Of Social Media Marketing Agency
Having the right team can be the difference between the success and failure of a project. What if there is not a sufficiently large or adequately prepared staff to designate an exclusively dedicated manager for each task?
In that case, it will be necessary to establish, at least, who will be in charge of each of the fundamental functions required by the project.
Generally speaking, the essential roles in a social media marketing agency team are:
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Content generation.
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Ad management.
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SEO implementation.
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Web design.
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Social media management.
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Email marketing strategy
It is not ideal, but the same person can assume more than one of these roles. Next we will see what each implies.
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Content Generation
The importance of content generation in social media marketing strategy is undeniable.
Whether creating an article to be published on a blog, generating a publication on social networks, defining the content of a web page or creating an ad, it is essential to prepare texts that target a specific audience , on issues that are of interest and a pleasant language.
Whoever executes this function, in addition to writing well, must know and know how to use the profiles of Buyer Personas, the conversion funnel, Buyer's Journey and the most appropriate formats for each audience/stage.
Ad Management: Social Media Agency
Needless to say, the ads, by the mere fact of being paid, do not work autonomously. Generating and managing them efficiently is key.
This involves evaluating the target audience, defining the keywords/phrases that the audience will use to conduct searches, directing them to pages relevant to the topic in question, establishing the optimal spending budget for each, evaluating their performance and executing the necessary corrections to keep them optimized.
Today, ad management requires good handling of Google AdWords, as well as the advertising platforms of social networks.
SEO Implementation
Commonly known as the optimization methodology for increasing organic traffic to a site, implementing SEO techniques represents one of the most important tasks in obtaining "no pay" visits.
The more efficient your application, the less investment will be required to reach the necessary traffic according to your goals.
The different strategies to implement are numerous and include things like using keywords on pages and URLs, incorporating links to recognized sites and optimizing content.
Google Search Console is an elementary tool for those who carry out this task.
Web Design
Beyond the obvious and necessary visual appeal of a site, web design is essential to improve search engine ranking and increase conversion rates, which is the important role played by the social media agency.
In other words, a social marketing project that aspires to be successful based on exploiting the resources of a website must inexorably optimize its design.
There are different methodologies to evaluate the usability of a site and define how easy, or difficult, it is to perform the tasks on it.
Likewise, the aesthetic design should not be neglected. It is vitally important to pay great attention to detail since the company's image is transmitted through it.
Social Media Management
Nowadays it is not necessary to highlight the importance of social networks in a social media marketing strategy, but it is worth remembering that prior to the kick-off of a project of this type it is necessary to establish how the management of the platforms involved will be.
This function includes various activities: planning and executing posts, moderating comments and consultations, evaluating the performance of actions to feedback the strategy (among others).
Email Marketing Strategy
Email marketing is a delicate task because it is very easy to make mistakes and send a message that is interpreted as SPAM. It is necessary, for correct management, to follow some guidelines, to know the mailing platform to be used and to be clear about who and how are the recipients of a message or campaign.
The Golden rule? Never send an email to someone who did not give you express permission to do so.
Final Thoughts
These functions, well attended, will be determining factors in the overall performance of a digital marketing plan.
It is necessary not to ignore them and assign them to competent people who have the tools and knowledge to execute them correctly, bearing in mind that, if the human capital is not enough to cover them, you can always seek the help of a specialized agency.